The First Seoul Collection

A Complete Ritual Is Coming.

Nine considered formulas. One complete skincare ritual designed around hydration, barrier support and everyday resilience.

From First Cleanse to Final Recovery

Every Step Has a Purpose.

Our first collection is being developed as a flexible day-and-night ritual, allowing skin to receive what it needs without unnecessary complication.

Hydration Barrier Care Overnight Recovery

Meet The Ritual

The First Nine.

Discover the purpose and hero ingredients behind every formula planned for the SEOUL launch collection.

01 Day + Night

Cleanse

Gentle Hydrating Cleanser

A gentle daily cleanse designed to remove impurities while respecting skin comfort and hydration.

Hero ingredients Amino acid surfactants, panthenol, Multi-HA, centella and ectoin.
Coming Soon
02 Day + Night

Prepare

Hydrating & Soothing Toner

A replenishing first layer designed to hydrate and prepare skin for the rest of the ritual.

Hero ingredients Multi-HA, sodium PCA, panthenol, beta-glucan, centella and green tea.
Coming Soon
03 Day

Treat

Vitamin C Brightening Serum

An antioxidant serum concept designed to support brightness and a more even-looking complexion.

Hero ingredients Vitamin C derivative, niacinamide, alpha-arbutin, ferulic acid and vitamin E.
Coming Soon
04 Day + Night

Moisturize

Hyaluronic Acid Moisturizing Cream

An everyday moisturizer designed to deliver lasting hydration with a refined, comfortable finish.

Hero ingredients Multi-HA, ceramide NP, panthenol, ectoin, squalane and green tea.
Coming Soon
05 Day

Protect

Invisible Sunscreen SPF50+ PA++++

A high-protection sunscreen concept planned with an elegant, invisible-feeling finish.

Hero ingredients Approved UV filters for the final market, niacinamide, panthenol, ectoin and centella.
Coming Soon
06 Day + Night

Recover

SEOUL Barrier Recovery Serum

A concentrated serum concept for skin experiencing dryness, sensitivity or environmental stress.

Hero ingredients Ceramides, centella complex, bifida ferment, Multi-HA, beta-glucan and ectoin.
Coming Soon
07 Day + Night

Repair

Barrier Repair Moisturizer

A comforting moisturizer designed to support compromised or moisture-depleted skin.

Hero ingredients Ceramides, phytosphingosine, madecassoside, centella, panthenol and oat extract.
Coming Soon
08 Night

Seal

Overnight Sleeping Mask

A cocooning final step designed to support overnight hydration, softness and a rested-looking glow.

Hero ingredients Multi-HA, ceramides, peptides, panthenol, beta-glucan and squalane.
Coming Soon
09 Night

Renew

SEOUL Overnight Recovery Serum

An advanced night serum concept for smoother, firmer and renewed-looking skin by morning.

Hero ingredients Bakuchiol, peptides, ferments, ceramides, niacinamide, CoQ10 and ectoin.
Coming Soon

Your Ritual, Your Rhythm

Designed to Layer. Made to Adapt.

Use the collection as a complete ritual or choose the formulas that suit your skin, season and schedule.

01

Cleanse and prepare

02

Treat with intention

03

Moisturize and protect

04

Recover overnight

Product names, formulas, ingredient selections, packaging and launch availability remain subject to safety, stability, compatibility and regulatory testing.

Private First Access

Be There When the Ritual Begins.

Join the SEOUL VIP list for collection previews, formulation stories and early access before launch.

Join the VIP List